What is GEO?+
GEO stands for generative engine optimization. It is the work that helps AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews find, trust and recommend your business. Every Fullhand site gets the foundations: schema markup, clear structure and FAQ answers. Growth and Pro plans add a monthly check of how those assistants answer questions about your service and city, plus a report and adjustments.
How long is the contract?+
Every plan is a 12-month agreement with $0 down. Your site's design and build are included, so there is no large upfront invoice.
Can I cancel early?+
Yes. Because the build is included with no money down, leaving before 12 months means paying a build-cost buyout. The buyout is lower in the second half of the year than the first, and the exact amounts are written in your agreement before you sign.
Who owns the website?+
Until your 12-month agreement is complete or the buyout is paid, the site, content and setup stay with Fullhand Digital. After that, it's yours. We say this plainly up front because most agencies don't.
What counts as a "change"?+
A change is a single update to your existing site: swapping photos, editing text, updating hours or prices, adding a team member or adding a user to your business email. Starter includes 2 a month, Growth 4 and Pro 8. Unused changes don't roll over. Brand-new pages are an add-on.
Is business email included?+
Yes, setup is. We set up email on your own domain with Microsoft 365, Google Workspace or Zoho Mail: account, domain verification, DNS records (MX, SPF, DKIM and DMARC), a test send and help getting it on your phone. You pay the provider directly and own the account, so there's no markup and no per-mailbox fee from us.
Which email provider should I pick?+
If you already use Outlook or Office, go with Microsoft 365. If you use Gmail personally, Google Workspace will feel familiar. If you want the lowest cost, Zoho Mail. We'll help you decide on the call.
Why only a few location pages?+
Google treats a stack of near-identical city pages as "doorway pages" and can push them down. We write fewer, better location pages, each with real local detail, which works better for search and for AI answers.
What is the founding client rate?+
Our first five clients get up to $50 a month off, locked in for as long as they keep their plan. In return, we ask permission to feature the site as a case study in our portfolio.
How do I get started?+
Fill out the project form on this page. It takes about three minutes. You'll get a reply by email within one business day with a quote and next steps, then a homepage mockup in your colors before any code is written. Prefer to talk? Pick a video or phone call in the form.